The internet has been broken by Spider-Man. The trailer for Spider-Man: Brand New Day, released on March 17, crossed one billion views in just four days, becoming the first movie trailer in history to achieve this. Tom Holland’s fourth MCU Spider-Man outing has generated a level of pre-release excitement that the entertainment world has never seen before.
Brand New Day continues Peter Parker’s journey four years after No Way Home’s extraordinary conclusion. In a world where no one remembers Peter’s existence, the film presents a hero who is truly alone — fighting for recognition he will never receive, protecting people who do not know his name. The trailer’s portrayal of this situation resonated immediately with billions of viewers worldwide who saw in Peter’s story something deeply universal.
WaveMetrix confirmed the trailer crossed 1.1 billion total views by Tuesday. Its 24-hour count of 718.6 million demolished the records previously set by Deadpool & Wolverine at 365 million and No Way Home at 355.5 million. GTA VI’s entertainment record of 475 million views in a day, previously considered an impenetrable barrier for movie trailers, was also easily exceeded.
The commercial significance of these numbers is hard to overstate. With No Way Home having grossed $1.9 billion at the worldwide box office, Brand New Day is already being positioned by analysts as a potential challenger to that total. The extraordinary scale of pre-release engagement suggests the film will attract not just hardcore MCU fans but wide mainstream audiences drawn in by the emotional power of its story.
Directed by Destin Daniel Cretton and written by Chris McKenna and Erik Sommers, Brand New Day features Tom Holland, Zendaya, Sadie Sink, Jacob Batalon, Jon Bernthal, Tramell Tillman, Michael Mando, and Mark Ruffalo. The film opens July 31 in theatres worldwide and releases in India in six languages across all premium formats. Brand New Day has already broken the internet — now it aims to break the box office.